The Anatomy Of Custom Canopy Tents

The Anatomy of Custom Canopy Tents

Buying a custom printed pop up tent for your business or organization should be a pretty straight-forward process, but with approximately ten million buying options on the table, you're not crazy if you find yourself running into a few stumbling blocks. Pop up tent frames come in a variety of durability lines, have endless printing capabilities, and enough product specific accessories to fill a catalog. All with a pricing spectrum wide enough to cover a train ride from NYC to Los Angeles.

There are two popular approaches to pop-up tents: business or pleasure. Of course, it's not unusual for those lines to get a little blurred (sponsored golf hole, anyone?) but typically if you're looking to purchase a customized canopy, there is an expectation that it will be used professionally. As we talk here about printed pop-up canopy tents, we're going to focus on those which have a business or organizational (teams, schools, etc.) priority. Who Does a Custom Printed Canopy Tent Serve?

Who uses a custom event tent?

The general answer here is an easy one. Pop-up canopies are a perfect fit for anyone who is looking for a branded booth with the bonus of shade and protection from inclement weather. The key point here is the branding because custom pop-up tents are marketing assets. They have the aforementioned functional use particularly as an outdoor canopy, but what sets them apart is the printable real estate. Fully branded, a custom pop-up visually calls your customers over to your temporary hub and if you’re selling, huddling, or sharing information, it's invaluable to be so easily recognizable.

The more specific answer could go on forever. Marketers use custom printed tents. Sales representatives use them. High school cross country and track teams use them. So do the football, basketball and swimming teams. Breweries use them. Target uses them. The NFL uses them. Universities use them. Government agencies use them. Candy manufacturers use them. Car dealerships use them. Tailgaters use them. Farmers markets, gyms, Volkswagen, and wineries use them. If you're thinking "wow, that sounds like just about everyone," then you're spot on. Customized tents are used in almost every industry.

Where are custom pop-up tents used?

Outdoor events are certainly the obvious place. The functional use of a tent to provide some shade and protection from a drizzle makes perfect sense in the outdoor event space. If you've been to an outdoor trade show or an experiential activation, you've almost certainly swam in a sea of customized tents.

But don't count out the indoor events. We see a lot of printed canopy tents used indoors, especially at trade show displays where enormous rooms are broken into 10x10 squares. Attendees are expected to turn their tiny space into a brand cohesive booth that stands out from all the other generic squares around them. Oh, and fit boxes of product or marketing materials somewhere, kind of hidden so it's not a mess. Sounds tricky, right? It doesn't have to be. A well branded tent and a few tent accessories can quickly jazz up an otherwise boring booth plot, instantly creating the perfect brand impression.

Why are event tents so popular?

Because in general, we value convenience and working smarter, not harder. In the event world, there is nothing more convenient than the quick and smooth setup of a popup tent. Designed to be lightweight, they're easily transportable and generally fit in the back of a standard SUV, mini-van, or truck. No need for a trailer or a moving van, making it especially accessible for small business owners, one-person shows, and volunteers.

Another perk of being lightweight is that typically 1 or 2 people can quickly set up the tent solo. With telescopic legs, the frame can be expanded, locked into place, and each leg can be individually popped up to full height. Truss setups and pole tents often require labor teams or, at the very least, a handful of experienced folks to manage an assembly that can take upwards of an hour, so a pop-up canopy is especially attractive in comparison.